Designer, Photographer, Artist
MEZCLADO CHOCOLATE LAUNCH CAMPAIGN
Logo, Illustrator, Social Media Designer
To create a brand that blended the fruity flavors of Spain with NYC urban culture that our audience can interact with outside of the digital space. I hope to entice customers to buy our chocolate with clear calls to action and interactive advertisements.
RESEARCH
We researched a plethora of things including Spain Fruit Flavors, package and color inspirations, and the target audience before finally settling on our concrete product idea.
Target Audience Key Points:
• Multicultural, 50k+ income
• Desire to be healthy and conscious of what they do
• Looking for sustainably conscious and eco-friendly products
• Want to be justified in their actions Campaign Objectives:
• Create a brand that blended the fruity flavors of Spain with NYC urban culture
• Create campaigns that our audience can interact with outside of the digital space
• Entice customers to buy our chocolate with clear calls to action, interactive advertisements, and incentives such as free chocolate from the brand
• Appeal to a multicultural audience by immersing them in a guilty pleasure that doesn’t feel guilty at all, but focuses on the benefits that culture brings
BRAND STORY
How was our chocolate born?
Claudia emigrated from Spain to NYC, MEZCLADO, was created from her longing for Spaniard tastes and culture. She wanted to create a chocolate that would remind her of home, and share it with New Yorkers, Influencing the vast melting pot, with a little bit of Spaniard culture with an urban twist.
BRAND MESSAGE
Experience the world of Mezcaldo in a sustainable way. We are an eco-friendly brand that supports the fair treatment of cacao farmers on the Ivory Coast while bringing you a little piece of our home. We think that authenticity of culture and flavor should be represented in a place where everyone can belong, and our chocolate does just that with exciting exotic flavors, and supreme texture, welcome to your little piece of Spain.
SOCIAL MEDIA ADS
